CV

Professional Summary

When I was 15, I tried to make extra pocket money by freelancing as a photographer - lo and behold,

this would serve as my initial introduction to marketing and entrepreneurship.

Since then, I have continued to learn and grow as a marketer by pursuing a double degree in business and psychology and sought after real-life experience by taking on numerous positions, attending conferences, pursued mentorships, and of course through trial and error.

My industry role models?

Marvin Chow, VP Marketing of Google

Fernando Machado, CMO of Burger King

Dara Treseder, Chief Marketing & Communications Officer of Peloton

All of whom continue to pave the way for BIPOC folks in the marketing and advertising industry.

I believe in the power of harnessing data with a humanistic lens. In my opinion, an empathetic approach is what sets an average and a great marketer apart.

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Skills

Content Creation Marketing Strategy Social Media Management Photography Editing Event Planning Memes/GIFs Microsoft Office

Adobe Creative Cloud Project Management

Work Experience

2020-Present

Marketing Lead, Wonsulting

As marketing lead, I am heavily involved with strategic planning for the year and collaborating with both executives, other team leads as well as managing and mentoring interns. Content strategy, email marketing, paid media and strategic development are some of the initiatives that I lead.

2019-2021

Global Marketing Coordinator, Adstream

I've spearheaded several initiatives including our inaugural Women In Tech campaign in addition to establishing our diversity & inclusion committee. I'm heavily involved with campaign briefing (from ideation, execution, to optimization).

2018

Production Intern, Upbeat Productions Limited

Not many people can tell you that their role includes interviewing celebrities at Red Carpet premieres and press junkets - some notable ones include "The Rock" (Rampage), Steven Spielberg (Ready Player One), and getting yelled (and complimented) by Jennifer Lawrence's bodyguard at the premiere of Red Sparrow.

2018 - 2019

Educational Programmes Abroad, Inc.

I was given the reigns to shape EPA's social media and content via digital marketing strategies that increased reach and engagement by 210%. This is also where I learned basic Google Analytics and website optimization strategies to drive leads.

2017

Two Blind Brothers

As a marketing and community intern, I had the privilege of working with the founders and interns on paid media, photographing and promoting the new seasons's launch, as well as putting together a community event to further drive brand awareness.

Education

2015-2019

University of Rochester

Graduated Cum Laude with a double degree in Business & Psychology

UWC Shelby Davis Scholar, REACH Funding Recipient, Continuing Student Scholarship

2013-2015

UWC Atlantic College

Represented the Malaysian National Committee

HL: Music, Economics, English Language & Literature
SL: Biology, Mathematics and French ab initio

Interests

ENFJ and Type A personality - I plan every vacation on a Google Doc and project manage my life via Trello

I love trying out new food and love all things spicy - @proudtobejo.eats

I foster dogs and am happy to speak to you about how you can get involved - @ifosterdoggos

Fluent in English, Mandarin Chinese, Malay, and TikTok References.